They argue that CommScope’s position as a top-tier systems integrator and Kaltura’s specialism incorporating online video into legacy TV services will provide a fast and reliable path towards more advanced aggregated hybrid platforms. Netflix stated it had chosen France for the launch of Netflix Direct because traditional TV is “hugely popular” there, and people “just want a ‘lean back’ experience where they don’t have to choose shows.”ĬommScope and Kaltura believe pay TV operators must respond by offering a wide range of content over both linear channels and VoD themselves. That will provide content from its existing streaming library in a linear format just like traditional broadcast or pay TV services and represents a significant departure from its established strategy. Netflix for example is experimenting with a linear channel in France, called Netflix Direct and available to its existing streaming subscribers. Many operators will have noted the first forays into linear TV being made by some of these big players that have previously stuck to VoD. ![]() Pressure is also coming from AvoD platforms, especially in the US where CBSViacom’s Pluto TV and Fox Corporation’s Tubi TV both have over 25 million regular users. They see this as essential to avoid being overwhelmed by the expanding legions of major online services, both linear and on demand, such as Netflix, Disney+, Comcast’s Peacock and AT&T’s HBO Max. The partnership was motivated by the growing demand from telcos and cable cos in particular to become super-aggregators and establish their services as video hubs of choice for consumers. CommScope’s Professional Services team will then kick in with consulting, project management, systems integration, and custom software development skills to implement the selected products and technologies in the operator’s network. ![]() The global partnership will incorporate Kaltura’s TV content management platform and other cloud products into a best-of-breed video portfolio aiming to allow customers to mix and match chosen components. You can check out more info on the official Cloud TV website.The integrated offering will harness Amazon Web Services (AWS) to provide a streamlined cloud platform, from planning to delivery, deployment and implementation, aimed at customers seeking to launch large-scale cloud TV services. Finally, the company claims that the OS has been designed specifically to cater to Indian OEMs and audiences, and comes with all the safety and security features one can expect from a modern smart TV operating system. Other possible customization options include hotkey integrations on the TV remote for partnered apps and services. The OS also offers OEMs multiple options to customize the launcher, including personalized brand logo, color and launcher themes. All these are available on the internet on a free, premium or freemium basis, and can be available for viewing on Cloud TV devices. It also comes with a content discovery engine that the company claims can analyze and curate “thousands of hours of globally trending digital content like Movies, Trailers, TV shows, Documentaries, Music, Kids’ entertainment, Spiritual content and apps from legally licensed sources”. ![]() The Cloud TV app store comes with a whole host of partnered streaming apps, including Disney+ Hotstar, Zee5, SonyLIV, Voot, SunNXT, JioCinema, Eros Now, ALTBalaji, Hungama Play, Shemaroo, YuppTV, Movie Box, DocuBay, EpicOn, Bloomberg, The Quint, Home Veda, Aptoide and more.
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